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Trust Me, I'm Lying: Confessions of a Media Manipulator-Ryan Holiday

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The cult classic that predicted the rise of fake news—revised and updated for the post-Trump, post-Gawker age.   Hailed as "astonishing and disturbing" by the Financial Times and "essential reading" by TechCrunch at its original publication, former American Apparel marketing director Ryan Holiday’s first book sounded a prescient alarm about the dangers of fake news. It's all the more relevant today. Trust Me, I’m Lying was the first book to blow the lid off the speed and force at which rumors travel online—and get "traded up" the media ecosystem until they become real headlines and generate real responses in the real world. The culprit? Marketers and professional media manipulators, encouraged by the toxic economics of the news business.   Whenever you see a malicious online rumor costs a company millions, politically motivated fake news driving elections, a product or celebrity zooming from total obscurity to viral sensation, or anonymously sourced articles becoming national conversation, someone is behind it. Often someone like Ryan Holiday.   As he explains, “I wrote this book to explain how media manipulators work, how to spot their fingerprints, how to fight them, and how (if you must) to emulate their tactics. Why am I giving away these secrets? Because I’m tired of a world where trolls hijack debates, marketers help write the news, opinion masquerades as fact, algorithms drive everything to extremes, and no one is accountable for any of it. I’m pulling back the curtain because it’s time the public understands how things really work. What you choose to do with this information is up to you.”

Book Trust Me, I'm Lying: Confessions of a Media Manipulator Review :



I do not recall the last time I read a book where the author transparently exposes his involvement in manipulations that impacted millions of lives. “Trust Me, I'm Lying” by Ryan Holiday is one of those books that not only you will not feel the same after reading it, but also you should not act the same.Look at the way he describes himself:“I am, to put it bluntly, a media manipulator—I’m paid to deceive. My job is to lie to the media so they can lie to you. I cheat, bribe, and connive for bestselling authors and billion-dollar brands and abuse my understanding of the internet to do it.”The big question is why would someone expose himself? A normal human tendency is for people to say that he did it because he was caught red handed, or he has a self-interest or some ulterior motive. But it is none of that:“I didn’t need to write this book. Financially, that is. I could have made a lot more money as a media manipulator, working with politicians and businessmen. I could have remained nameless, touching your life only through the news stories I created. I chose not to do that. I didn’t write this book for free, of course, and no narrator is fully trustworthy, myself included.”In my opinion, no one has exposed the media system as Rayan Holiday did in this book. A system which he described as: “designed to trick, cajole, and steal every second of the most precious resource in the world—people’s time.”Anyone who thinks himself or herself knowledgeable or enlightened just because they read and follow the most popular media, blogs and websites should stop and rethink. I have never read a paragraph that captures our current miserable perception of reality as this paragraph from this book:“Our knowledge and understanding is the final empty, hollow shell. What we think we know turns out to be based on nothing, or worse than nothing—misdirection and embellishment. Our facts aren’t facts; they are opinions dressed up like facts. Our opinions aren’t opinions; they are emotions that feel like opinions. Our information isn’t information; it’s just hastily assembled symbols. There is no way that is a good thing, no matter how much I gained from it personally.”“Trust Me, I'm Lying” by Ryan Holiday is not a book about lamenting how our lives are becoming fake as a result of the manipulations of the media system. It explains in detail how the system manipulates us. So, if you are a media manipulator, then surely this book will become your bible. But Rayan was aware of this fact:“Whether you decide to use this book for good or evil, whether you listen to all my advice or just the parts you want to hear? Well, that’s on you.”For me, I am clear about what I took from this book and it fits within my philosophy in life: I will do my best not to manipulate nor to be manipulated.Nizar Nakfoor
This is one of the most incredibly insightful books I've ever read. It will show you the dark and manipulative but ultimately logical world the media works in. By optimizing for profits in a capitalistic world the media goes for the stories that garner the most attention while also being the easiest to write about. And you know what ticks both those boxes? Outrage. Fear, anger and hope drives people, and the stories are abundant. Marketing companies realize this and have weaponised the media through creating what appears to be news and important information but really is just a powerful method of advertising their product. Read this and you'll never look at a news article in the same way again.

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